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We just revamped our corporate website using Drupal. Drupal is the next-generation open source content management system (CMS) that facilitates the creation and organization of multiple kinds of content on a website. This approach offers site maintainers and visitors powerful user management tools that enhance the two-way communication that defines today's social media. The power of this approach is in the easy availability of thousands of modules that work seamlessly to extend its functionality and the committed community of users that creates and maintains the modules. The drudgery of of keeping a myriad of pages, media and links up to date is history and now we webmasters are freed to focus on site features and user experience.
Web 2.0 means you're a user and so are they. You are the user who has ultimate control over what's shown on your site. This enables you and your colleagues to interact with your community on a real time basis. Want your homepage to stimulate discussion and action on today's hot button issue? It won't take a series of negotiations, meetings and an interminable wait. Just log on and start typing, inserting and clicking. Want a homepage poll on the latest environmental initiative mentioned in the president's speech? Simple. There's a module for that and yes, it's already enabled. Put your new video message on the homepage, quiz viewers on what they've learned and ask for comments. While we're at it, let's get a wiki and a shared calendar going.
At Ravenswood Media, our motto is "Providing a conduit between science and the public." We're fascinated by the tech advances improving video on the web and those facilitating our interaction with our community. To complement our well crafted video, Ravenswood is now offering web development services and consulting to help lay the groundwork for your Web 2.0 debut.
Mike Brockway, Ravenswood Media IT Director