Ravenswood Media - Online Documentary Video Production / Nature and Wildlife

“Let Nature Bring You Back to Your Senses”
Ravenswood Media produced a 90-second spot for The Nature Conservancy, urging the public to renew their connection with the outdoors.

Cassie Hauswald, a team member of the Blue River Project, says, “The goal of this spot is to raise awareness of the role the Conservancy plays in the area of Southern Indiana, and we aim to reach a more general audience than would normally go to our website.” With that in mind, the public service announcement will be shown in The Great Escape theaters across southern Indiana and the Louisville area, as well as on local cable television.

The Conservancy and Ravenswood aim to remind folks of the delicate natural beauty surrounding them and the value of conserving these “last great places.” After all, everybody needs a peaceful respite from this constantly changing and distracting world.

Larry Simon developed the concept for Ravenswood. “We brought him some vague ideas and he came back with a brilliant approach,” says David McGowan, Ravenswood producer. Like any good creative director, Larry tapped into his own outdoor experiences, and particularly his interest in the Zen culture of Japan, to utilize the light touch of the understated.

Mike Brockway edited the piece and shared several versions with Allen Pursell of the TNC Blue River Office. “We went back and forth on kids, no kids,” says Mike concerning the spot. “It’s good to have another set of eyes checking the work because you can get too close and lose the big picture.” It was finally decided that including the kids illuminated the process of learning from, the boundless treasury of nature.

“I wanted the music to increase in urgency throughout the piece and end abruptly,” says McGowan. “I thought the best way to approach it was to increase the tempo but Doug Lofstrom, the composer, pointed out that increasing the complexity of the instrumentation was a far more effective way to achieve the results. And he was right.” The final product is a convincing piece of advocacy for conservation.